Just take a look at these impressive LinkedIn statistics:

• More conversions happen on LinkedIn than other social media channels – According to a study by HubSpot, LinkedIn drives 277% more conversions than Twitter or Facebook.
• LinkedIn is Hot for Recruiting and Job Seekers – According to LinkedIn’s stats, four people are hired every minute via LinkedIn.
• Engagement and Networking Activity is On the Rise – Pandemic-era networking demanded a different tack in 2020, resulting in more content posts (60% higher) and more conversations via Linked in messaging (up 55%) over 2019.
• High-Quality Audience – According to Hootsuite, people on LinkedIn tend to have higher incomes and typically have attained higher education. Americans making $75,000 or more are the majority of users, and 50% of college graduates use LinkedIn, by far the largest group.

LinkedIn Learning 2025: Six Brand New Features for Improving Your Personal Profile

If you’re a casual user on LinkedIn, you may not be aware of some of the more recent bells and whistles the social networking platform has added. Many of the latest features are designed to help create a more robust professional profile for individuals. Here are a few to check out and test for your own LinkedIn profile:

• Expanded Headline – This is the first bit of info most people see about you, so it’s a critical piece of real estate on the LinkedIn profile. Although it’s called a headline, it’s more of a concise description of you and the skills or services you offer. Initially capped at 120 characters, the LinkedIn headline section has been expanded 80% to 220 characters, giving you just a bit more space to add details about your subject matter expertise, top skills, or best product offerings.

Where to find it:  Profile Header on Desktop or Mobile
Click on: Profile Edit icon

• New Featured Section – The best way to raise your profile on any social platform is by contributing. Now, LinkedIn is making it easier for others to see your contributions and for you to manage those as well. With the introduction of the featured section, now your best posts have a home. And better yet, you can determine which posts to include in your featured section. Available content types include posts, articles, links or media added by you. Consider curating this area either weekly or monthly depending on how often you post.

Where to find it: Profile Header on Desktop OR Mobile
Click on: Add section button

• Name Pronunciation & Pronouns – Although we still have a long way to go, there’s more diversity in the workplace than ever before. Those different cultural backgrounds sometimes make it hard to know how to pronounce a connection’s name. LinkedIn cleverly added a new feature that aims to assist. Anyone visiting your profile on desktop or mobile can hear your pronunciation audio snippet by clicking on the sound icon; however, you can record it only via LinkedIn’s mobile app. When recording, you get about 10 seconds to enunciate your name clearly and may have enough time to add a mnemonic device like “rhymes with …” to eliminate any confusion. Speaking of eliminating confusion, LinkedIn has also added a pronoun section to the profile so you can be clear about your preferences in that regard as well.

Where to find it: Mobile App, View Profile function
Click on: Edit Profile icon, then “+add name pronunciation”

• Instant Video or Schedule a Video Meeting via Messenger – Let’s say you get a hold of that super-valuable contact inside your top target company using LinkedIn’s messaging feature. Now, you can take that conversation quickly into a face-to-face chat right from that window or set a future meeting using the links. You can choose to use LinkedIn’s embedded video platform or opt for other integrated platforms, such as Microsoft Teams or Zoom.

Where to find it: Messenger Chat Window
Click on: Video icon

• Personal LinkedIn Video Intro – If a picture is worth a thousand words, a personalized video is priceless. This short-form video gives you 30 seconds to pack in your top skills, services, or products, and most importantly, how you may help the prospective client or employer. When a video is available for someone’s profile, you’ll see a green dot and a short 2-3 second preview when you mouse over their profile pic. Click on the profile picture, and you’ll see and hear the full video. This spot gives you an opportunity to show your personality and subject matter expertise. However, we recommend that you think carefully about what your top goals are and keep your audience in mind. A recruiter from an HR department will look for different information than an IT lead in the market for new software. Like the name pronunciation feature, the video is visible on both desktop and mobile, but you can only record it on mobile using a smartphone.

Where to find it: Mobile App, View Profile function
Click on: Plus symbol by your profile photo, select “Add cover story”

• Creator Mode – Depending on your goals for using LinkedIn, it may make sense to turn on the newly available Creator Mode. This mode makes your LinkedIn profile behave a little more like Twitter. Additionally, the function is designed to make your content’s discoverability more likely, in both the news feed and your profile itself. In Creator mode, your default call to action button changes from “Connect” to “Follow,” and the order of your profile sections shift. Typically, your “about” section comes next. However, Creator mode moves that down to make room for the new “Featured” section and brings “Activity” up higher. This mode is best suited for showcasing original content. So if you write a blog or post frequently to support your business or personal brand, this may be a great option. Note: The jury is still out regarding if this is the best option for those who would prefer to build connections, such as a job seeker or sales executive. However, you CAN have the best of both worlds by changing the default call to action back to “connect” (rather than follow) while still in Creator mode.

Where to find it:  Your Dashboard on your profile page
Click on: “Creator Mode: Off”, follow prompts to set it to “On”

Relatively New Features on LinkedIn for Your Company Page

In addition to your personal profile, there are a few excellent features available for Company Pages on LinkedIn. Some of these have been available for the past year or so, but very few company pages are taking advantage of them. If you’re actively recruiting or have businesses as clients, consider tapping these options to increase your visibility and engagement.

• Polls – This feature is also newly available for personal profiles, but the use case is so much stronger for company pages on LinkedIn. For either use case, the LinkedIn algorithm favors poll questions, making them a great tool to get your or your business noticed. People are looking to participate and “be seen” on the social networking platform, and poll questions make it easy for them to do so. Using them for your business also gives you insights into how potential clients think about certain aspects of your industry, and has the potential to draw more prospects out of their shells.

How to Deploy: Start a new post update and look for the bar graph icon in the editing window.

• Events – Being able to set up events at the personal level was available as early as 2019, but this functionality became available for company pages last year. From webinars to trade shows, and new product launches to podcasts, now you can make sure all your company’s deeper engagement opportunities are front and center on your page.

How to Deploy: From your company page, click on Admin Tools and select “create an event.”

• LinkedIn Live Video – Having this option available allows your company to create far more awareness than a typical post for big news, important announcements or marquis-level original content. On LinkedIn, live video tends to get seven times the reactions and 24 times (2400%!!) more comments than regular video.

How to Deploy: LinkedIn highly recommends thinking through live video carefully and using third-party broadcast tools and steaming services. See next steps and LinkedIn Live Video best practices.

• View Page Followers – This helpful analytics and prospecting tool gives you a look at who’s following your page. This lets you determine if your content attracts the right audience. If the followers are not in the right roles, you can adjust your company’s posts to attract the decision-makers you want. Once you have the audience right, you can, of course, start using this list to prospect and find others in similar roles to invite to follow your page.

How to Access: From your company page (logged in as an admin), click on Analytics and then “Followers.”

Dragon Horse Can Help You Scale Your Linked In Strategy

LinkedIn users have increased nearly 30% since 2019, so now is the time to establish yourself on the premier social network for business. Whether you’re looking for a larger corporate presence with a thoughtful strategy or need some help positioning your personal brand, Dragon Horse Agency is here for you. We are content marketing experts who also know a thing or two about paid social. We can help you craft your LinkedIn content strategy and then amplify it with the right audience.

Let’s talk social! Contact us today to get started.

The post Networking in 2025: 10 New LinkedIn Features You Should be Using for Yourself and Your Company first appeared on Dragon Horse Ad Agency.

Machine learning and artificial intelligence software are driving all kinds of enhancements across the digital marketing landscape. These systems are tapping information garnered from customer support dialogue, surveys, online communities, forms, chatbots and chat threads to better understand what customers and clients want, and now, machines are primarily responsible for deciphering this information and learning subtle behavior tendencies.

As a result, new digital marketing trends are focused more on building trust via testimonials, clear concise information, the overall mobile experience and personalization. If a potential client goes to your site and doesn’t find what you advertised, they will immediately move on.  Having the relevant information that ties directly to your advertising initiatives is critical.

As an advertiser, your business needs a strong presence that helps you stand out among your competitors. Your marketing strategy needs to evolve to account for some of the latest platforms and tactics, such as changes in Google pay-per-click advertising, new SEO trends, emerging social media tactics and recognition that your marketing creative matters.

In an industry that’s always evolving, you may be wondering: “What are the latest digital marketing trends for 2022?”

Is Keyword Advertising Dead?

Well, not exactly. New marketing trends are rapidly changing; however, at the moment Google keyword advertising is still the bread and butter for many advertisers. Having said that, machine learning and results oriented algorithms are getting much smarter about finding your target audience on both the Google and Bing advertising platforms.

This means that some of your legacy search engine marketing (SEM) campaigns, keywords and ads are no longer using the best solutions available. New responsive search ads, dynamic search ads and other algorithm based tactics are designed to allow the machines to do their thing and deliver results.

This does not mean you should march out and convert everything immediately. However you should start testing the new capabilities soon. Google will be sunsetting traditional Extended Search Ads later this year, starting in June 2022.

Pull quote: Did you know that Google pay-per-click ads can have images, such as logos, headshots and merchandise?

Recent Trends for SEO & Web Design: You Are What You EAT

So many changes are happening in the world of search engine optimization (SEO) world. Google has multiple algorithm changes per day. Google has close to 6 billion searches each day. SEO is part data driven and part hypothesis. In most cases, there is way more content online than the search that coincides. So, how do you stand out and measure up?

Today, the search algorithms from Google and Bing are looking for EAT, also known as Expertise, Authority and Trust. People want helpful advice and education on how to handle or do something. By using these tactics and then showing how your products or services help, they feel they can trust you more. An example of this is if your organization sells organic baby products, you might include a page that explains the benefits of organic products and how to shop or evaluate organic claims on product labels. Tying your brand to expertise, subject matter authority and trust is everything.

The focus on EAT extends into local search rankings as well. In fact, actively managing your Google Business Profile (GBP), formerly known as Google My Business (GMB), is one of the most important tools any local business has for being discovered online. While your website is table stakes, your GMB account actually has a great deal of influence on how visible your brand is on Google search results, so it’s absolutely vital that you spend some time and effort setting up and optimizing your Google My Business profile.

Recent Trends in Social Media Marketing

Influencer marketing is continuing to gain traction. People want to trust the brands they do business with or buy from and influence marketing is more trusted than traditional methods. This can also work on numerous levels. For example, Health guru and fat loss expert, Thomas DeLauer has a dedicated and substantial following. Thrive Market sponsors his channel and he touts products for other companies based on peer-reviewed studies and research.  If you sell supplements or a keto product, someone like Thomas is your winning lottery ticket.

Another tactic that is picking up steam for business to business marketing is LinkedIn. Whether you use LinkedIn to build your brand, post articles or for job search, it is here to stay. LinkedIn is now one of the top social media sites, and well-respected. Some of the top digital trends for 2022 on LinkedIn are optimizing new styles of searching through the help of chatbots to include audio and imaging are helping reach new customers.  This tactic also branches out for an alternative to face to face meetings. By offering your customers a new way of communicating with you or your brand, you will have greater depth and breadth of scope and influence.

Of course, TikTok is a social media phenomenon that is also ripe for expanding awareness for your brand. No longer a stronghold for just the youngsters, TikTok is where hobbyists of all types share videos about their passions. Let the advertising algorithm find the right hobbies that match your business offering and, violà, your target audience is found.

Other Digital Advertising Trends

Digital advertising trends and ideas are constantly changing. And while Geofencing isn’t brand new, its ability to reach clients is exponential.

Geofencing is a location-based GPS technology software to translate a defined geographic area, such as a building, art festival, hospital or mall, into GPS coordinates. The software then sets a virtual barrier around the area you’ve defined. When a trackable device enters the barrier, the geofence software senses this and permits a response action, such as serving up an ad to the device or registering the date and time. Geofencing location based mobile advertising tactics has grown significantly in recent years.

Breathe New Life into Tired Creative 

Creative matters and understanding when it’s time for new creative is essential to your brand. Don’t be cookie cutter—stand out. In saying that, you still need consistency, but you need to stand out above the noise.  A good way to check your creative isn’t in a rut or if you need to make a few tweaks is to look at a bigger brand.  For example, if you own an online life coaching business, check out your mentor’s creative assets and see if you’re on track i.e., Tony Robbins or Brooke Castillo.

Another example is interactive digital communication. With avatars and chatbots available on the majority of sites, your creative needs to compete. Do your interactive features hold the clients interest?  That’s where tracking and understanding your clients’ needs is of the utmost importance.

Turn to Dragon Horse Agency for Current Digital Trends and Your Advertising Needs 

A fresh, new digital advertising campaign can add a dose of energy and excitement to an existing marketing strategy to escalate your business to new levels. A competitive message delivered to the right clients at the right time is powerful.

As technology and trends change, our advertising efforts do as well. Some of the tried and true methods are constantly going to remain your constant, while other trends are going to need an upgrade or complete overhaul. It can be challenging to try and stay on top of these efforts alone. A good team is imperative to your success.

Dragon Horse Agency can expertly guide you through the digital marketing process and manage your campaigns from content to execution. We’ll also provide you with thorough reporting and analysis.

Let’s take your marketing to a new level with digital marketing efforts that are on trend and evolving. Contact us today at (239) 325-5088 for more information.

The post Spring Refresh: Digital Marketing Trends for 2022 first appeared on Dragon Horse Ad Agency.