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Psychology Background
Former professor of psychology with a deep grasp of audience behavior and decision-making.
Co-founder of Dragon Horse Agency and a former psychology professor, Julie blends two decades of research and copywriting with a rare understanding of how people think, decide, and connect with brands.
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Julie Koester conceptualized Dragon Horse Agency in 2015 and launched it in 2016 with co-founder Patrick Blake Renda. She is also co-founder of the natural skincare company Moxie Creed.
A professional researcher and copywriter for more than 20 years, and a former professor of psychology, Julie brings the agency an extraordinary understanding of how people think and how to meet their needs.
She spent 15 years in retail as an owner-operator and consultant to emerging companies, helping them serve clients better through physical layout, inventory selection, and communication strategy. After launching and later selling her own retail store, Julie became the founding board chair of what would become the Golisano Children's Museum of Naples, C'mon.
During her 11-year tenure there, she directed a multi-year capital campaign that raised $27 million, overseeing all marketing tied to fundraising and the museum's eventual launch. Julie is also the creator and co-host of the weekly lifestyle radio show Life with Moxie and a weekly lifestyle columnist.
Former professor of psychology with a deep grasp of audience behavior and decision-making.
Directed the multi-year fundraising campaign for the Golisano Children's Museum of Naples.
Two decades as a professional researcher and copywriter across industries.
Connect with the Dragon Horse team to put strategy, creativity, and audience insight to work for your brand.
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