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Cord-Cutting Audiences
Reach the growing audience that no longer watches traditional cable.
Your audience watches on their terms — streaming apps, smart TVs, and connected devices. Dragon Horse Agency plans, places, and measures OTT and CTV campaigns that put your brand on the big screen with the precision of digital.
We connect audience data, premium streaming inventory, creative, and measurement into one campaign.
Television has evolved — and so has advertising. Audiences are no longer limited to traditional broadcast TV.
They stream content across apps, smart TVs, and connected devices. OTT and CTV advertising lets your brand reach them there, with the targeting and measurement of digital.
OTT (over-the-top) advertising delivers video ads through streaming services that bypass traditional cable. CTV (connected TV) refers to the smart TVs and devices people use to watch that content.
Together they let you run television-quality video with digital-level targeting, frequency control, and reporting.
Streaming combines the impact of television with the precision and accountability of digital advertising.
Reach the growing audience that no longer watches traditional cable.
Full-screen, sound-on video in a lean-back, high-attention environment.
Target, control frequency, and measure like a digital campaign.
Ad-supported movie and TV streaming services and platforms.
The big screen in the living room, now fully addressable.
Streaming sticks, consoles, and set-top boxes audiences use daily.
Free, ad-supported tiers where engaged viewers spend their time.
High-attention live moments and event-based viewing.
Premium content environments aligned to your audience.
We connect audience, inventory, creative, and measurement into one accountable campaign.
We define who you want to reach and what the campaign needs to achieve.
We select the streaming platforms and placements that fit your audience.
We align video creative to the screen, the moment, and the message.
We configure audience, geography, and frequency for efficient delivery.
We manage pacing, delivery, and optimization throughout the flight.
We report on completion, reach, and outcomes and refine over time.
Traditional TV alone no longer reaches everyone. Dragon Horse Agency helps your brand show up across the streaming experiences your audience actually watches.
Not ready to talk? Get a free brand audit →
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