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Dragon Horse Agency supported Harbor Springs Mattress Company with a full range of marketing, branding, and media services designed to strengthen the brand across every major customer touchpoint. The work included a new website, print and media collateral, signage, radio, OTT/CTV advertising, blogs, social media, media buying, branding, and ongoing campaign support.
For a mattress brand, trust has to be built before a customer ever steps into the showroom. Dragon Horse helped Harbor Springs create a stronger first impression through a website that clearly presents the brand, its products, and the value of shopping locally for better sleep. The digital presence gave customers an easier way to learn, explore, and connect with the business before making a purchase decision.
The work extended well beyond the website. Print materials, media collateral, signage, radio, and OTT/CTV campaigns helped build visibility across both local and digital channels. Blog content and social media gave the brand a steady voice, creating space to educate customers, highlight products, and keep Harbor Springs active in the conversation around comfort, wellness, and better rest.
Dragon Horse also supported the strategy behind the marketing, helping connect the brand's message across platforms instead of treating each piece as separate. From media buying to content development, each piece worked toward the same goal: making Harbor Springs Mattress Company more recognizable, more approachable, and more trusted by the people it serves.
Together, the work gave Harbor Springs a complete marketing system built to support awareness, showroom traffic, customer education, and long-term brand growth.
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