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One of the most important tools any local business has for being discovered online is their Google Business Profile account.
While your website is table stakes, your GBP account actually has a great deal of influence on how visible your brand is on Google search results, so it’s absolutely vital that you spend some time and effort setting up and optimizing your Google Business Profile.
Your Google Business Profile is a section that often appears above (on mobile) or to the right (desktop) of the normal search results. This is most often visible in a search for your business name.
This bit of digital real estate is technically owned by Google, and it looks and feels a little bit like a social media profile. Google keeps details about you in this profile based on your website or user-generated updates, such as address, store hours and more. In fact, even if you’ve never created a GBP profile, there may already be one out there due to consumer interest. This is a big reason you need to claim and optimize your listing.
However, there are many reasons to create or claim your GBP listing. Consider these important search statistics:
One of the most important aspects of a Google Business Profile listing is the fact that Google reviews are stored and showcased in your GBP profile. You have no choice about this, so your best option is to claim your listing and keep a close eye.
Google Reviews are powerful, and they can help increase trust among prospective consumers. While there’s nothing better than a personal referral, a strong Google review is very close. In fact, approximately 88% of consumers trust online reviews as much as a word-of-mouth referral.
Although Google Business Profile has been around for several years, new functionality over the past year or so are making it more valuable than ever.
Unclaimed GBP listings are like a placeholder for Google. They may store bits and pieces of information, but often don’t have full business details.
Having a completed Google Business Profile increases the odds of someone visiting your location by 70%, and increases the odds of them purchasing from you by up to 50%. Having a robust GBP listing with store hours, google reviews, posts, images and more gives consumers the confidence they need to take action.
Making sure you can be found in a Google search is one of the most basic – and most important – things you can do for your business. Creating or claiming your listing is a top priority. As soon as you do, here are the top actions you should take.
As you go through the process of claiming your listing, you may also be prompted to advertise on Google. At Dragon Horse, we always recommend that you only move forward with something like this after thinking through a full media strategy. You can burn through a lot of budget if you have not deployed a Google Ads campaign before. With any Google advertising platform, we recommend you tap into a knowledgeable resource for assistance.
One of the secrets to making your GBP listing work best for your business is regularly contributing new content and responding to reviews. Sometimes that’s a lot to take on while also running your business.
Dragon Horse it here for you. In addition to having developed a strong process to make your GBP listing more prominent, Dragon Horse offers full-service marketing and advertising support. Whether you’re interested in pay per click advertising, geofencing ads, social media support or traditional broadcast advertising options, contact Dragon Horse to help you take your business to the next level.
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