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Dragon Horse partnered with Boathouse Naples to lead a complete brand makeover for the waterfront restaurant, including the name, logo, image, messaging, menus, and the overall look and feel of the physical space. The work helped reposition the brand with a stronger identity that matched its Naples Bay setting, dining experience, and local appeal.
From the first impression to the final details, Dragon Horse helped to create a more cohesive and memorable guest experience. The agency developed brand messaging that reflected the restaurant's atmosphere, updated the visual identity, and created menus that felt aligned with the refreshed brand. The work also extended beyond traditional marketing into the remodel of the physical building, helping bring the brand to life in a real, tangible way.
The result was a complete brand transformation built around consistency, recognition, and experience. Every piece, from the logo to the messaging to the space itself, worked together to help Boathouse Naples feel refreshed, polished, and true to its waterfront roots.
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