Is it time to give your digital marketing plan a spring refresh? With all the uncertainty of the current business cycle, your business can’t afford to fall behind in terms of digital marketing strategy.
Have you ever walked out of a local business and been prompted on your smartphone almost immediately by Google to write a review? If so, you were targeted using geofencing technology.
You’re at a conference. If you’re properly prepared, you’ve made sure that you have a box of business cards with nice shiny graphics, embossed letters and no doubt a witty or profound saying on the card. If, on the other hand, you’re someone like me, that box of shiny cards is sitting on your beside table at your house, where you put them while you were packing everything else and then promptly forgot about. Your house is now sixteen hundred miles away, and so you’re forced to cadge everyone else’s cards to remember contacts.
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