Digital marketing strategy and management can be daunting when you’re focused on growing a business. The last thing you need is to learn a slew of new platforms, processes, and tactics to scale up your digital marketing.
However, in today’s ever-changing environment, you must meet your audience where they’re spending their time: online. When you need a digital marketing agency, turn to Dragon Horse.
Percentage of businesses that increased their digital marketing budget in the past year.
Percentage of shoppers who start their purchase journey with an online search.
Percentage of people who read online reviews before making a purchase.
Digital marketing is way more than just websites and social media. If you’re following a smart digital marketing strategy, you understand the wide range of marketing benefits available from digital ad and communication tactics, such as:
Creating a strong digital marketing strategy for your business starts with knowing and understanding your target audience. Only by zeroing in their pain points, life experiences and habits, can we formulate a marketing communications strategy and online media plan that creates awareness and drives conversions. Most online marketing efforts center around a few key services.
Also referred to as pay-per-click ads or search PPC, Google search advertising and search ads on Bing can help your business quickly appeal to people searching for your products and services through paid placements on search results pages. Due to the detailed nature of this type of advertising, many organizations rely on search advertising agencies like Dragon Horse to manage SEM on a regular basis.
Web design and development incorporates a wide array of marketing functions for both established businesses and new businesses alike. From building a brand-new website design to creating specific web development initiatives to technical SEO needs, each project is unique with its own set of lead generation and sales goals.
When creating product or brand awareness is the top goal, many advertisers turn to display advertising. This advertising initiative also often includes a subset of video advertising. Also known as banner advertising, display and video ad campaigns give you a cost-effective way to scale awareness in large volumes and get into the consideration set for your target audience. Depending on your perspective, you may also think of paid social as a part of your display advertising channel.
SEO is crucial in digital marketing because it makes your website more visible. SEO works by tapping into the types of keywords that people use when researching your product or service, and providing helpful or entertaining content around those searches. SEO is a valuable tool for building relationships with your audience, increasing brand awareness, and showing your business as a trustworthy expert in your industry.
In the world of digital and interactive ads, there is no shortage of new, emerging ad platforms that offer unique opportunities for advertisers looking to gain an advantage. Depending on your audience, you may find these types of ads to be very effective:
To stay competitive, digital marketing should be an overall part of your business growth strategy. This doesn’t mean doing away with traditional marketing altogether. But by using digital marketing along with traditional means, your business can optimize campaigns for maximum results.
As your company grows, rely on Dragon Horse Agency to help you scale your digital marketing and communication strategy and get better results.
Social Media Marketing
Knowing your audience is the key to smart social media management. This includes determining which social channels are critical to reaching your target audience online. Depending on who you’re targeting, Instagram and Facebook are not always the answer. In some cases, Linked In drives better results, and in others, TikTok is a better choice. At Dragon Horse, we design paid and organic social media programs that are specific to each unique audience