Digital marketing strategy and management can be daunting when you’re focused on growing a business. The last thing you need is to learn a slew of new platforms, processes, and tactics to scale up your digital marketing.

However, in today’s ever-changing environment, you must meet your audience where they’re spending their time: online. When you need a digital marketing agency, turn to Dragon Horse.

Dragon Horse Agency

Popular Digital Marketing Services

Google Search Advertising

Web Design & Development

Display & Video Advertising

Search Engine Optimization (SEO)

Social Media Management

Interactive Ad Platforms

Why is Digital Marketing Important?


Percentage of businesses that increased their digital marketing budget in the past year.


Percentage of shoppers who start their purchase journey with an online search.


Percentage of people who read online reviews before making a purchase.

Importance of Working with an Experienced Digital Marketing Agency

Digital marketing is way more than just websites and social media. If you’re following a smart digital marketing strategy, you understand the wide range of marketing benefits available from digital ad and communication tactics, such as:

Superior Audience Targeting

With most digital advertising channels, you can focus your efforts on only the prospects most likely to purchase your product or service. Targeting criteria can include geography, demographics and past behavior. In many cases, advertising platforms even have targeting algorithms available, such as “engaged buyers”. For example, you can’t buy just a portion of the audience listening to a terrestrial radio station. But, today, with new online advertising methods, such as OTT and CTV advertising, you can serve TV ads specifically to the people who visited your website yesterday.

Flexible Budgeting Options

Since you have so much customization available in your targeting, you also get the benefit of flexible budgeting. For example, smaller budgets can tighten up their geographic footprint to maintain frequency or drill down on targeting criteria to have maximum impact. As your budget grows, you can increase the geography or broaden audience criteria. Levels the Competitive Playing Field - It provides your business with a more level playing field within your industry. In addition, digital marketing allows you to compete more effectively with more prominent brands.

Digital Marketing is Measurable

You can measure success daily and pivot when needed.

Adaptation and Change are More Manageable

Digital marketing strategy gives you the ability to adjust when needed depending on business climate, competitive landscape, trends or internal goals.

The Quality of your Leads Can Improve

Digital Marketing allows you to engage your audience at every stage of the purchase cycle, nurturing strong leads and loyal customers.

Developing a Digital Marketing Strategy

Creating a strong digital marketing strategy for your business starts with knowing and understanding your target audience. Only by zeroing in their pain points, life experiences and habits, can we formulate a marketing communications strategy and online media plan that creates awareness and drives conversions. Most online marketing efforts center around a few key services.

Google Search Advertising

Also referred to as pay-per-click ads or search PPC, Google search advertising and search ads on Bing can help your business quickly appeal to people searching for your products and services through paid placements on search results pages. Due to the detailed nature of this type of advertising, many organizations rely on search advertising agencies like Dragon Horse to manage SEM on a regular basis.

Web Design & Development

Web design and development incorporates a wide array of marketing functions for both established businesses and new businesses alike. From building a brand-new website design to creating specific web development initiatives to technical SEO needs, each project is unique with its own set of lead generation and sales goals.

Display & Video Advertising

When creating product or brand awareness is the top goal, many advertisers turn to display advertising. This advertising initiative also often includes a subset of video advertising. Also known as banner advertising, display and video ad campaigns give you a cost-effective way to scale awareness in large volumes and get into the consideration set for your target audience. Depending on your perspective, you may also think of paid social as a part of your display advertising channel.

Search Engine Optimization (SEO)

SEO is crucial in digital marketing because it makes your website more visible. SEO works by tapping into the types of keywords that people use when researching your product or service, and providing helpful or entertaining content around those searches. SEO is a valuable tool for building relationships with your audience, increasing brand awareness, and showing your business as a trustworthy expert in your industry.

Social Media Marketing

Knowing your audience is the key to smart social media management. This includes determining which social channels are critical to reaching your target audience online. Depending on who you’re targeting, Instagram and Facebook are not always the answer. In some cases, Linked In drives better results, and in others, TikTok is a better choice. At Dragon Horse, we design paid and organic social media programs that are specific to each unique audience

Interactive Ad Platforms

In the world of digital and interactive ads, there is no shortage of new, emerging ad platforms that offer unique opportunities for advertisers looking to gain an advantage. Depending on your audience, you may find these types of ads to be very effective:

  • OTT and CTV – Over the Top (OTT) and Connected TV (CTV) permit highly targeted advertising while your audience is viewing TV programming on any device or watching streaming content on their TV.
  • Podcast & Digital Audio Advertising – When your audience indexes heavily on digital audio products and programming, we can help your reach them effectively.
  • Geofencing Ads – This subset of display advertising offers unique targeting capabilities and can help drive foot traffic.

Award-Winning Full-Service Marketing and Advertising Agency 

Digital Marketing Company

To stay competitive, digital marketing should be an overall part of your business growth strategy. This doesn’t mean doing away with traditional marketing altogether. But by using digital marketing along with traditional means, your business can optimize campaigns for maximum results.

As your company grows, rely on Dragon Horse Agency to help you scale your digital marketing and communication strategy and get better results.

Dragon Horse Agency

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