Resources & insights

Typing your company name into ChatGPT is not an audit. How to test whether your brand appears when customers do not know your name yet.

Search did not disappear. It spread across Google, AI tools, video, reviews and maps. What SEO, AEO and GEO mean now, and where to start looking.

Search is becoming a conversation. How AI answer engines are changing what people ask, what they click, and what your brand has to do to stay visible.

Followers and likes don't pay the bills. Dragon Horse's Social Media Manager on turning a social audience into a community that actually drives revenue

Businesses have stopped asking whether to use AI. The harder question — where to start, what to automate, what to protect — is where strategy does the work.

Every post is fighting for the same half-second of attention. The design decisions that make someone stop scrolling — and remember who posted it.

Most ad waste is one mismatch: the right message to the wrong person, or the right person at the wrong time. How geofencing and Google Ads close it.

Writing for a living and using AI daily can coexist. A Dragon Horse writer on the guardrails that keep voice, judgement and originality in the work.

When Gulfshore Business set out to cover artificial intelligence adoption across Southwest Florida, they found something telling: AI is no longer a question of whether — it's a question of how.That distinction matters more than most business owners realize. And it's exactly the conversation we've been having with clients across the region for the past two years.

In a world where businesses compete for your attention in every corner of the digital realm, establishing a unique identity is paramount. Amidst the noise of the voices, one element stands out as a powerful differentiator: your brand voice.

If you’ve been focusing on providing helpful, useful information on your website focused on the E-E-A-T principles, then the Google Core Update for August 2023 should be nothing to fear. For the second time this year, Google has launched a core search update with the goal of improving the user experience in search results.

The Monaco Grand Prix is a legendary competition that ever driver hopes to win. This is Formula 1’s slowest and most difficult track and the most elite setting. In Monaco, the smallest mistake has the potential to be fatal on these streets.

For some time now, Google search results have left many information-seekers wanting. So many topics are being highjacked by well-funded large brands and high-paying ad buyers. Companies with big budgets are also writing over-optimized SEO content. This is diminishing readability and user experience.

The world is inundated with logos. We see them when we open our phones, emails or turn on almost any device. Your company's logo is your stamp on the world.

LinkedIn is proving extremely valuable and soaring to new heights in popularity. Whether you visit the platform to find a new job, promote your business or build up your personal brand, there’s no denying the impact LinkedIn can have on your business activities.